Orchestra of the Age of Enlightenment

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Conference report

Wed 5 Aug 2009

A couple of weeks ago a colleague and I went up to Leicester for the annual Arts Marketing Association (AMA) conference. The AMA is the professional body for those working in (surprisingly) arts marketing and there were around 500 delegates there from all forms of the arts – theatres, dance companies, the visual arts etc. Aside from the Key Note presentations and Seminars the conference is a great way to network and socialise with colleagues not just from classical music but from other fields.

The conference this year was called Exploring artistic excellence and public engagement, and indeed one of the major themes running through the sessions was how we can get close to our audiences and make our organisations more porous and transparent – moving away from grand institutions that put on β€˜art’ and expect audiences to come, and instead becoming audience focussed, engaging with audiences, having a dialogue with them and putting them at the heart of what we do.

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