Followers of the OAE will know that we like to have a distinct ‘look’ to the marketing of each of our seasons, with every year’s campaign starring the people that make the OAE special – the musicians. For our 2012-2013 season campaign though we want to try something a little different. We want our audience to star in the photographs alongside the musicians.
So we’re on the look out for OAE fans with what might be called a ‘strong look’. You’ll get a sense of what we’re after from the video. You may be a bodybuilder, a competitive swimmer, a policeman, a medic, a ballerina, a drag artiste, a fan of ink, or just have a particularly ‘out there’ dress sense. Whatever – if you have a distinctive look we want to hear from you. We’ll be picking 4-5 people to be photographed alongside the Orchestra, and you’ll find yourself starring on our new brochures and marketing material. Who knows, you might find yourself on our Waterloo billboard!
With this campaign we not only want to celebrate something very important to us, our loyal audience, for without you there would be no orchestra, but also to question who classical music is for. You’ll often hear people say ‘oh that’s not for me’, ‘that’s for posh people’ or likewise…so we want to make people take notice of us, and perhaps challenge their assumptions. As you and we know, the music we play is for everyone.
We look forward to hearing from you. Drop us an email with a picture of yourself and telling us why you’d like to be featured.
William Norris, Communications DirectorRead More