Hi, I’m Anna and I’m new to the Marketing and Press team at the OAE. I have always admired the work of the Orchestra and can’t wait to get started! Having recently graduated in Music from Oxford University I am really looking forward to pursuing a career in the Arts.Read More
We’re really sad to say goodbye to our ‘Not all audiences are the same’ pictures. They’ve been a real hit, and we absolutely loved having our audience members involved in our photoshoot and brochure.Read More
We talk to audience member Rhys and OAE violinist Catherine Ford in the next of our audience/OAE player interview series…Read More
Next in our audience/OAE player interview series, we talk to audience member Pascha and OAE Experience Trumpet player Hannah Bishop about their experience of the Season Brochure photoshoot.Read More
So here’s the latest interview in our series featuring the audience members and musicians featured in our new brochure. The unusual pairing of viola and bodybuilder event even got us into the September Issue of Muscle and Fitness magazine! Here’s audience member Jay and OAE Viola player Jan Schlapp.Read More
The latest in our series of interviews of audience and orchestra members featured in our campaign for the 2012-2013 season. This time with Night Shift audience member Gurpal and OAE cellist Jonathan.Read More
Here’s the latest instalment in our series of Orchestra / audience member interviews. This time, audience member David and OAE Principal Double Bass Chi-chi Nwanoku.Read More
In our latest video we take you behind the scenes at the photoshoot for the 2012-2013 brochure, and also talk to designer Chris Harrison and photographer Eric Richmond about how the not all audiences are the same idea came about how how the shoot went.
View the season brochure.Read More
Next in our series of audience / orchestra interviews is our chat with OAE co-principal keyboardist Steven Devine and audience member Susann.Read More
Here’s the latest in our series of audience / Orchestra interviews, this time with one of the more colourful members of our audience, Scott, together with OAE violinist Henrietta.Read More
We’ve had a brief break in our series of audience / orchestra interviews, because we’ve had so much going on elsewhere with the Simon Rattle tour. However we’re catching up now, so here’s an interview with OAE viola player (and Vice Chairman of the Orchestra) Martin Kelly and audience member Ella.Read More
The second of our blog posts featuring an interview with audience and orchestra members featured in our new pictures. This time it’s the turn of audience member Melissa and Double Bass Cecelia Bruggemeyer.Read More
So this is the first in a new series of blog posts springboarding from our brand new pictures which feature members of the OAE audience. In each we’ll profile both audience and orchestra member and also show a wider selection of pictures of each. First up is Greg, who posed with OAE violinist Debbie.
Greg (T) (as we have two Greg’s in the brochure!)
Tell us a bit about you, your work and hobbies.
I work as an Occupational Therapist in a Community setting. My main role is to help increase people’s self reliance in daily activities and to to reduce risk. This can be after an illness or accident or indeed at end of life to ensure safety, dignity and comfort. A large part of what I do is reablement, working with improving self confidence and functional ability as well as adapting the physical “home” environment. It’s a very rewarding job and I’m fortunate to have chosen a career with many areas of exploration and specialism.
I am also in my final year of training to become a Shiatsu Practitioner with the The Shiatsu College, London. A wonderful treatment modality with a rich history that allows people to connect on deep levels. In my spare time I practice Ashtanga and Jivamukti Yoga and am learning to play the Piano Accordion.
How did you hear about the Not all audiences are the same campaign?
I discovered the OAE were looking for fans to be part of the marketing campaign on Facebook. Without much thinking I took a snap on my phone and that was that. In for a penny, In for a pound I thought. I was surprised and delighted to be chosen.
How was the experience of doing the photoshoot?
I had a fantastic time. A sense of being plucked from one life and dropped into another – for a few short hours. Then I was back at work writing reports and arranging appointments. Surreal and terrific fun! Everyone was very friendly. Eric Richmond was the consumate professional and ensured the feeling in the room was light and creative. My ego was well and truly massaged that day.
Tell us about what you were wearing for the shoot.
Not being a natural style icon, I decided to go for something that I wear a lot of the time because it’s what I feel comfortable in. My very favourite jacket and a sturdy/robust pair of Australian “R.M. Williams” boots.
How would you describe the OAE to a friend?
I would say the OAE have an integrity and an “honouring” about what they do. They respect the composers and what has gone before, bringing well known (and not so well known) harmonies into the 21st Century in a way that is accessible, still retaining what is historic but keeping it vital and dynamic.
How would you say the OAE is different to other Orchestras?
The main difference for me is that when I listen to the OAE I always feel like I’m being transported back in time, and that what I am hearing is very precious. It’s definitely a Zen thing.
If you’ve been to an OAE concert recently tell us a little about it.
I attended the Spinal Chords second performance (London premiere) in February. I found the piece very moving and it was an honour to be present. I have worked with people in my […]Read More
The last of this week’s teaser pictures is rather athletic…
Just a few of these left now. Next week we’ll be releasing a little video about the new pictures and how we got on finding audience members with a ‘strong look’.Read More
A slightly racy teaser pic for the end of the week…
We’re currently proof-reading the new brochure, it should go off to the printers next week. Next week we’ll be teasing you further with a little behind-the-scenes video…not long now until the full pictures!Read More
Here’s today’s pic for you…just a few weeks now until we reveal the full pictures!Read More
As you may have seen, for our upcoming marketing campaign for our 2012-2013 season of concerts we’re putting audience members centre stage. We’re looking for people with an unusual or strong ‘look’ to star alongside OAE musicians in the ‘oae and me’ photographs for the season, and we’re now in the final few days of our hunt – with the deadline being the end of Wednesday 18 January.
We’ve had a fantastic response so far, with a really wide range of looks – Goths, Taekwondo black belts, David Bowie-esq make up, tattoos, and others harder to describe! We want as many people to choose from as possible through, so don’t be shy in coming forward. Some have been worried their look isn’t ‘strong’ enough, but even if you’re not sure you should definitely give it a go. It doesn’t have to be as way-out as you might think. Even your work attire might be good – mechanics, doctors and soldiers step forward! Or maybe you have a hobby like ice skating, rock climbing, or cycling that makes you stand out? Perhaps you simply have a very individual dress sense. Whatever – drop us a line. All we need is a picture or two by the end of 18 January – and as an added incentive there’ll most likely be a little thank you for everyone who sends us a picture.
Help us prove that Not all audiences are the same!
Followers of the OAE will know that we like to have a distinct ‘look’ to the marketing of each of our seasons, with every year’s campaign starring the people that make the OAE special – the musicians. For our 2012-2013 season campaign though we want to try something a little different. We want our audience to star in the photographs alongside the musicians.
So we’re on the look out for OAE fans with what might be called a ‘strong look’. You’ll get a sense of what we’re after from the video. You may be a bodybuilder, a competitive swimmer, a policeman, a medic, a ballerina, a drag artiste, a fan of ink, or just have a particularly ‘out there’ dress sense. Whatever – if you have a distinctive look we want to hear from you. We’ll be picking 4-5 people to be photographed alongside the Orchestra, and you’ll find yourself starring on our new brochures and marketing material. Who knows, you might find yourself on our Waterloo billboard!
With this campaign we not only want to celebrate something very important to us, our loyal audience, for without you there would be no orchestra, but also to question who classical music is for. You’ll often hear people say ‘oh that’s not for me’, ‘that’s for posh people’ or likewise…so we want to make people take notice of us, and perhaps challenge their assumptions. As you and we know, the music we play is for everyone.
We look forward to hearing from you. Drop us an email with a picture of yourself and telling us why you’d like to be featured.
William Norris, Communications DirectorRead More
Many of you will know of, or will have been to, one of our Night Shift events. We introduced these late-night concerts about 5 years ago, for a number of reasons – the prime one being that we wanted to appeal to a different audience to that which comes along at 7pm. But also at the OAE we like experimenting and trying new things – and the idea of a late-night informal concert simply appealed to us. As evidenced by the fact we’re still doing them 5 years later, the series has been a great success, but a year ago we started thinking ‘what next’?
When I say ‘what next’ I mean in terms of types of concert. We really like the idea of varying the concert format, so that we have a range of things that appeal to different people. We already have our ‘standard’ 7pm concerts, the Night Shift and also our amazingly popular Tots events. So we started thinking about other ideas. A shortlist was drawn up, we debated it at a board meeting, and we decided to go for something which at the time was called an ‘explorer’ concert.
The idea from this is evolved from a couple of one-off events we’ve had with conductors Iván Fischer and Marin Alsop in past seasons, where they have deconstructed a piece of music before we give a performance of it. But the concept also evolved from what some Night Shift focus groups had told us. In those groups we actually had some attenders who were somewhat older than the typical Night Shift audience. Like others in the focus groups they weren’t actually that keen on traditional classical concerts, but they came because they liked the event and its informality. However some of them did say that it was a little too late for them and that they felt they didn’t quite fit in with the studenty audience. So this made us think…we could develop something almost midway between a 7pm concert and a Night Shift. Something informal, welcoming and approachable, but perhaps a bit more structured than a Night Shift, but incorporating lots of ideas from it nonetheless.
So, after an office-wide brainstorm to find a name The Works was born. The concept is not rocket science. The heart of it is a concert at 8pm, that lasts around 80 minutes, with no interval. In the first part of the concert the presenter and conductor or soloist will give the audience a ‘guided tour’ of the featured piece of music, movement by movement. Then there’s time for a Q+A and then a full performance of it. Drinks will be allowed in and we hope some of the informal atmosphere of the Night Shift will ensue. Before the concert, from 7pm we have some jazz in the bar as a way to start people’s evening off and then after the concert our Education Director, Cherry, will lead a ‘speed-date-the-OAE’ session, which is basically a flash way of enabling the audience to meet the Orchestra (all will be explained on the night)!
Our first one is coming up soon on 4 October, for which we’re fortunate to be joined by pianist Robert Levin, who is such an amazing speaker. He’ll be playing and introducing Mozart’s Piano Concerto No.23 – a […]Read More
I might have just been paranoid, but I’m pretty sure that when I stood up and took this picture in a meeting, announcing that I was going to write a blog article, that everyone thought I was a bit mad. And probably wondered how I was going to make this meeting sound in any way interesting to people.
But I thought that you, our readers, fans and concert-goers might be interested in some of the behind-the-scenes stuff that goes on at the OAE, and indeed, other Orchestras.
This relates a little to a favourite anecdote of our CEO, Stephen. He was asked at some function-or-other if being Chief Executive of the OAE was a full-time job. The person asking was pretty surprised when he said yes, and even more surprised when he said it was also a full time job for the 17 others in the office too.
So when you look at the Orchestra’s staff list in the concert programme you may well be thinking ‘what do all these people actually do?!’
Well, in the Communications team, one of the things we do is (and this may come as a surprise to you) talk and plan with other Orchestras and our main London venue, Southbank Centre. This is where Pride comes in. Pride is not anything to do with a march or a type of bread but is instead, rather more mundanely, the name of the regular marketing meeting the four Resident Orchestras; the London Philharmonic Orchestra, the Philharmonia, London Sinfonietta and ourselves, have with Southbank Centre. The name ‘Pride’ comes from around 10 years ago, when these meetings first started off life as a group working on exhibiting ‘pride’ in the Resident Orchestras.
We have these about every 4-6 weeks and use it as a way of coordinating things like the launch of each season, mailings, bringing up any issues with things like leaflet racks or plasma screens, sharing audience research findings and so on.
At the meeting in question we were talking about one of the more exciting things we work on and one thing where we definitely all make a joint effort – the start of the classical season. We’re always keen to make a bit of a splash with this, to alert the concert-going public that the Proms are over and it’s time for the start of the ‘proper’ (!) classical season. Not only that but we all want to raise our profiles and remind people that while other very good venues exist in London, Southbank Centre really does offer an unrivalled choice and breadth of classical performance.
So, we’ve been talking in recent meetings about the scope of the campaign – should it be a tube campaign as we did last year? Or should it be more rooted on the Southbank Centre site? We went for the latter. We’ve also been talking about which pictures to use for the campaign, and the re-development of the Classical mini-site on the Southbank Centre website. This is going to feature a video trailer for the new season, so we’ve talked about what that should contain and all contributed footage for it. We’ve also engaged an agency to help promote the launch of the site and the new season online. Everything is progressing nicely now – so expect […]Read More