What is the Value of Digital Art?

On 22 October, we launch OAE Player with over 30 new and visually-stunning performance videos. But what is it worth? We invite you to help shape the future of digital art and decide what you'd like to pay for it.
"What it is to be more than just culture surfers?"
Crispin Woodhead, OAE Chief Executive

Our bold decision to hand over the reins to our audience feeds into the timely discussion about what the value of digital art is.
OAE Player is our new digital platform that launches on 22 October. For the first 24 hours, a select number of performances on OAE Player will be available to watch on a ‘pay-what-you-think-it’s-worth’ basis. After this day, a set price will be allocated to each video.

The ultra high definition films on OAE Player will be shot in unique and visually stunning locations and presented as a cinematic experience, rather than a simple live stream.

While the internet is already a bustling hub of free art that is readily available at people’s fingertips, we’re keen to emphasise the distinction between our free videos on YouTube and the paid content on OAE Player. Our YouTube channel will remain as our educational platform; you can learn about baroque instruments in the ‘Introducing the Instrument’ series and teachers and pupils can use the ‘Illustrated Theory of Music’ as a tool for learning the narrative behind the notes. OAE Player will include longer-length concerts and performances, as well as exclusive interviews and insights with renowned artists such as Nicola Benedetti, Roderick Williams and Mark Padmore.

Orchestra of the Age of Englightenment CEO Crispin Woodhead says, “great music has always needed and will always need the support of its audience, from the great patrons of the past to today’s fan-base communities. We want people to look, listen, think and then decide what it is to be more than just culture surfers. Now, more than ever, musicians need committed listeners”

"OAE Player will be adding value to everything we do in front of a live audience"
Steven Devine, Principal Keyboard

Digital content is not here to replace live concerts. Instead, it is an exciting and fresh addition to music-making which has the potential to reach a much broader and more diverse audience than live music ever could. With this in mind, we encourage you to consider the value of digital art and recognise its place in a post-pandemic world.

Orchestra of the Age of Englightenment Principal Keyboard player Steven Devine says, “as the OAE is very much a “live” orchestra, we can use all the digital skills we have accumulated during lockdown to enhance our live music experience – perhaps reaching audiences who may not be able to otherwise come to our live performances. I’m very excited that OAE Player will be adding value to everything we do in front of a live audience.”

OAE Player launches on 22 October, but you can pre-purchase an annual pass today for just £99.